Michael Freemantle Michael Freemantle
Projects
- Rullion

Rullion

Using the insight and knowledge gained through our explorative piece of work, we have created a truly great brandmark, positioning, and suite of supporting marketing materials. These not only look great, but serve to accurately position the Rullion Group in the marketplace as the new face of modern recruitment, which provides clarity to everyone within the business as to what Rullion stands for.

The new strapline ‘We place you first’, epitomises the deep rooted integrity which has sustained such a successful business over volatile years. This is Rullion’s unique brand essence, and the key message we needed to communicate to all internal and external stakeholders.

Client: The Rullion Group
Website: rullion.co.uk
Services: Brand creation, Marketing material
Rullion Brandmark
Rullion Collateral
Rullion Signage Manchester
Rullion Signage Manchester

The results

On the back of defining their brand, the group won a £50 million contract, followed in quick succession by many more.

On the back of defining their brand, the group won a £50 million contract, followed in quick succession by many more. Not only that, but following the re-brand, the company made a commitment to focus on its people, conducting a sentiment survey to establish areas they could improve to make the business a truly great place to work. Since then we’ve launched Discovery, an induction day where new starters are invited to partake in discovering more about the heritage of the group.

The Sales Academy, a comprehensive training programme accredited by the REC, and more recently BE Magazine and the BE team, are both set to improve communications across the group and the regional offices around the country.

 

Also take a look at: BE Magazine

 

© 10 Associates

Rullion Be Magazine
Rullion Be Magazine Spreads
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Rullion-Magazine_Photoshoot
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Rullion-Magazine_Photoshoot_Art-Direction
Rullion-Magazine_Photoshoot_Cover
Rullion Discovery BoxesRullion Discovery PrintRullion Sales Academy
Rullion Website