Xscape

Make Great Your Xscape

The challenge

Xscape, a well-known and iconic destination in both Yorkshire and Milton Keynes, has seen many changes over the years.

Xscape, a well-known and iconic destination in both Yorkshire and Milton Keynes, has seen many changes over the years. Their product has diversified and adapted to people’s wants and needs and the brand strategy needed to support this shift in direction helping to grow footfall, sales and dwell time within the centres. They needed to reposition themselves in the hearts and minds of their audiences as a day out family destination for all. They offer everything from skydiving to soft play and have an enviable list of brand partners who truly deliver these great experiences for all ages day in, day out.

Client: Xscape
Website: xscape.co.uk
Services: Rebrand, repositioning, rollout
Xscape strapline

The approach

Make Great Your Xscape was the big idea we built the brand upon. It really taps into the ‘experience economy’ with people placing more emphasis on happiness, and spending more on areas that provide lasting satisfaction. Xscape offers customers a sense of anticipation ahead of time as well as memories afterwards, after all, they only do fun stuff at Xscape.

And it was this feeling that we focused on when developing the new brand strategy, positioning and creative. It embodies energy, excitement and anticipation – through the use of expressive facial photography and an emotive tone of voice, amongst loads of other things.

The results

“The rebrand journey was an education and discovery piece for everyone involved. We’ve come out the other end with a bold, punchy brand that captures the sense of fun and excitement our customers visit us to experience. We’re keen to nurture and build upon the new brand; it’s simplicity, flexibility and sense of character will evolve with us and our offer in the years to come.”

Jade Elliott, Marketing Manager Xscape Yorkshire

 

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Xscape brand elements
Xscape advertising
Xscape Advertising
Xscape Milton Keynes
Xscape Yorkshire
Xscape digital applications
Xscape Yorkshire interiors
Xscape brand guidelines
Xscape moving image